When you do the fullness of the jelly bean flavor will come rushing through whether it be bubble gum or lemon drop this is because our olfactory senses are necessary for completing many of the flavors we experience. Generally speaking the more mature a food is say a parmesan cheese versus a younger cheese like mozzarella the more umami flavor it will have. The name umami was coined in japan a century ago when the taste found in eastern staples like seaweed was first identified as a unique. Also — umami makes salt taste saltier. So if you want to reduce the amount of sodium thats in your diet and you make sure you have a lot of umami in your food and you dont have to salt it as much. David kasabian author of umami cooking with the fifth taste says understanding umami can be helpful in number of ways.