The name umami was coined in japan a century ago when the taste found in eastern staples like seaweed was first identified as a unique. When you do the fullness of the jelly bean flavor will come rushing through whether it be bubble gum or lemon drop this is because our olfactory senses are necessary for completing many of the flavors we experience. Now in the last decade umami has been established as the fifth basic taste and is gaining in popularity and influence. So if you want to reduce the amount of sodium thats in your diet and you make sure you have a lot of umami in your food and you dont have to salt it as much. You probably eat umami all the time its that meaty savory broth like full flavor taste we get from things like parmesan cheese mushrooms and red wine. Then release your nose.